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When artificial intelligence designed an app… and I had to fix it

What did I learn about creativity, empathy, and the irreplaceable human touch?
17 November 2025 by
ايكو ميديا للتسويق الرقمي, Khaled Taleb
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The Introduction


The story began as a kind of childish curiosity… a mix of sarcasm, wonder, and a desire to test the future with my own hands.

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I was browsing discussions about "artificial intelligence will replace designers," and a strange thought crossed my mind:

What if I left the task of designing a complete application to artificial intelligence… without any instructions?

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No Personas, no User Flow, no Wireframes.

Just one sentence:

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"Design a food delivery app for busy professionals in India."

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And with the touch of a button, the experience began, which was funny, confusing, and more useful than I expected.

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10 seconds reveal the truth about artificial intelligence

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In less time than it takes to open Figma, onboarding, home, and checkout screens appeared before me.

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At first glance, it seemed well-crafted:

Coordinated colours, clear buttons, suitable illustrations.

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But… beneath the surface?

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The scene was a festival of errors:

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• The CTA button read: "Continue Next" — a linguistic mix that does not adhere to the laws of the universe.

• Delivery time: 12:00 AM – 12:00 AM — a time that neither begins nor ends.

• The app's logo: a sandwich floating in space — why? No one knows.

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The design looked like a project from a tired student who drank four cups of coffee and decided to "finish quickly."

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At that moment, I realised something profound:

Artificial intelligence is not a designer. Artificial intelligence… is a mirror.

It recycles patterns it has seen before — both the beautiful and the ugly.

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What artificial intelligence did not understand: humans.

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AI completed the task quickly, but it did not understand the human psyche.

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When we design, we do not just arrange elements on a screen.

We expect fear, hesitation, pressure, the need for reassurance.

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Busy professionals do not want pretty boxes.

They want an app that tells them:

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"Rest assured. Your order is ready. Carry on with your day."

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AI does not feel.

AI does not fear that you will be late for your meeting because your order has not arrived.

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That’s why the app felt… soulless.

Fixing the disaster: bringing humanity back to the forefront.

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I started redesigning what the machine created, step by step.

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1) Fixing the flow.

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AI added 6 steps just to order a meal.

Six steps!

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I condensed it to 3 main screens:

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1. Choose your meal

2. Customise your order

3. Payment + tracking

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The experience became more "human": clear, calculated, without noise.

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2) Fixing the language.

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"Proceed for order confirmation" became:

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"Your meal is almost ready — one last step!"

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The app started to talk, not shout.

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3) Fixing the visual rhythm.

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I reduced the harsh contrast, added calm spaces, reorganised the layers.

I replaced the bright red with a calm green that suggests trust and freshness.

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AI created a functional interface.

I created an experience that makes the user feel something.

Read also:The Age of Smart Design: How AI Will Redefine What Good Design Means in 2026

The real secret: creativity is not speed… creativity is thinking.

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AI is amazing at speed, but it does not stop to ask:

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Why this colour?

Why this journey?

Why this behaviour?

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While we connect dots that the machine cannot see.

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An Indian designer knows that lunchtime is chaotic and that the decision should be a one-touch thumb action.

No dataset knows that.

What does artificial intelligence teach us about design?

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Unintentionally, AI has redefined my role as a designer:

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• Good design looks simple… because it is based on deep thinking.

• Empathy cannot be 'trained'.

• The machine is an excellent partner — but it is not the captain of the journey.

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AI helps in research, generating dozens of models, and speeding up routine tasks.

But it cannot determine who the user is… nor what they feel.

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The future is not AI against designers… but AI with designers.

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I am no longer afraid of artificial intelligence.

I now treat it as a new colleague: fast, accurate, never sleeps — but it is without feeling.

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My true role as a designer is understanding, storytelling, reading between the lines.

AI draws boxes.

I create meaning.

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And this — so far — is something the model does not know how to carve.

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