Introduction
Most of us know the essential elements of a LinkedIn profile: the photo, the headline, the About section, and the profile background. These elements create the first impression of you.
But there is a second tool — one that we often use or neglect — that can make a huge difference in your presence: the Featured section.
Why is Featured so important?
Think of it asa billboard in Times Square: it is located in a prime spot in your profile (between About and Activity), where anyone visiting your profile will see it.
Moreover, its space is larger than the About section — it displays multiple items in a visually appealing way, without the visitor needing to click "See more."
What should you put in the Featured section?
This is where creativity comes in. Here are some practical ideas:
A visual introduction to yourself: a short video (30–60 seconds) where you introduce yourself in a more personal way than text.
Your best work: a post that succeeded for you, a case study, or a design that received high engagement.
Proofs and transformations: before/after photos, or tangible results from your project.
Client testimonials: a short video of someone praising your work = double credibility.
Media coverage: an article, podcast, or interview you appeared in.
Free resources: a PDF, checklist, or template — providing value and demonstrating your expertise.
Your personality and hobbies: sometimes a picture from a hobby or personal experience adds a human touch to your profile.
The real advantage
This section allows people to see you as a complete person — not just a "digital CV." You can showcase your achievements, your passion, and even a glimpse of your daily life. This is where the power lies: building an authentic personal brand that attracts the right people.
In summary
The Featured section on LinkedIn is not just an additional space… it isYour golden space. Use it to showcase your work, personality, and achievements.
The difference between a regular profile and an outstanding one often starts here.
Our services ✨
If you want to build a comprehensive LinkedIn profile that reflects your value:
We develop a professional profile that highlights your personality and achievements 📌
We design a CV compatible with ATS systems that attracts employers 🎯
We offer 1:1 consulting sessions to help you build a strong personal brand 🚀
Contact us and let your LinkedIn profile work for you.