The Introduction
After the significant surge in views at the beginning of 2025, many content creators on LinkedIn have noticed a sharp decline in video performance in recent months.
Some were reaching millions of views, and today they barely gather thousands. 👀
LinkedIn responded and said: "It's not a radical change in the algorithm, it's just an improvement in how videos are delivered to the right audience instead of being distributed randomly to everyone."
So.. what has actually changed?
🔹 Removal of the video tab for some users outside the US.
🔹 Reduction of random payments for all videos, focusing on "the right content for the right person."
🔹 Change in follower behaviour: they now prefer infographics, carousels, or text with an image instead of video.
How are creators behaving now?
- Rethinking video: video is no longer the primary format on LinkedIn.
- Diversifying content: quick infographics, valuable carousel posts, or even short text posts are now yielding better results.
- Video is not dead: but it needs to have a clear "goal" and value different from what the audience might find on TikTok or Instagram.
The real lesson 👇
LinkedIn is not a "video entertainment" platform like TikTok. People come to learn and build professional relationships. So if the video serves this purpose → great. If not → don't bet on it too much.
💼 Our services at Echo Media
At Echo Media, we help you understand algorithms and leverage them to your advantage, instead of wasting your time on content that doesn't yield results.
Our services include:
Improving your digital presence on LinkedIn.
Crafting professional content (texts, articles, carousels, videos).
Personal brand strategies to increase your reach and impact.
📩 Visit our website now, fill out the form, and let our team build you a smart content plan 👇